☞ Multi-faceted data-driven marketer & market researcher
☞ Formally and self-educated marketer with 10 years of corporate and consulting marketing experience.
☞ Bachelor of Science in Business Administration & Minor in Marketing | Master of Science in Strategic Marketing
(In 10 seconds)
Marketing is about creating aligned connections. Further, marketing is not an expense. When done right, it is a highly profitable investment. During her dissertation research period in 2019, in her hometown and abroad, she saw that the small businesses and non-profits that she knew and loved were not prepared for the shifts in consumer trends. As customers became more digital, these businesses were simply unable to keep up with their customers, the changes in how social media was being used, the jump to short form video, and more. It was difficult to see businesses that she loved closing doors, after years of maintaining their business as a family legacy. However, these closures were not just about having or not having financial liquidity. Even with significant investment, corporate companies were struggling to keep up with the changes in business caused by digital innovation.
Tatyana’s work through REIRMEDIA offers practical resources to help business-owners and non-profit leaders innovate to expand their marketing efforts, adapt to marketing to digital consumers, and create profitable relationships with their ideal customers, keep their doors open, and continue their business legacy.
To get started with REIRMEDIA you will complete two simple steps that allow for thorough preparation to address your needs ahead of receiving services:
❶ Before our call, you will complete the onboarding form.
❷ After your onboarding form is complete, schedule a call.
After the initial marketing investments, including branding, website development, software, and other startup capital marketing expenses, and once revenues have stabilized, typically, established businesses use around 2-10% of revenues for marketing spend. In 2022, the average was about 8.7%, and many businesses are seeing an increase in marketing spend. In 2022, on average, marketing spend as a percentage of revenue, is:
☑️ Business to business (B2B) product companies: 7.8%
☑️ Business to business (B2B) service companies: 5.9%
☑️ Business to consumer (B2C) product companies: 15.1%
☑️ Business to consumer (B2C) service companies: 6.5%
In a survey of 85 small business owners, 52% said they were spending $5K to $15K. As the business owner, you ultimately need to decide, based on your business needs and goals, what’s feasible for your budget. This includes understanding that sometimes investment is needed for business development, and sometimes it’s necessary to work with what’s available.
🎯 These happen to be the questions that I received most. If you have any other questions, please feel free to contact me, and I’ll give you an answer directly!