First, an understanding of your customer journey, and your current strategy & implementation must be developed.
The customer journey is the holistic map of actions that make up the path to conversions, like sales, sign-ups, referrals, etc. There are many ways to understand customer journey. Below, REIRMEDIA shows AIDA (awareness, interest, desire, and action), as shown in the first frame. Dependent on your needs, effort may also be put toward understanding your customer’s touchpoint and expjourney and customer experience journey. using these frameworks built from your business data points, from there, I evaluate current success, and develop strategy recommendations to match business goals. if requested, my services may include implementation either as a stand-alone service or as a part of a temporary fractional CFO assignment.
All recommendations and implementations are unique to each business.
downloadable resources