AWARENESS | the knowledge or perception of a fact | aka - recognition, realization, or cognizance
AWARENESS
AUDIENCE DEFINTION
end product: defined and profiled targeted audiences with demographics and psychographics, derived from your current customer data. reach strategy recommendations to create best traction and interaction.
FULL SOCIAL PRESENCE SET-UP
end product: social audit and social channel full set up with branded elements and strategic voice for 3 research-developed audiences. comes with two weeks of automated social strategy implementation
FULL SERVICE SOCIAL MEDIA | 3 MONTHS
end product: 3 months of content copywriting, product automated social strategy, and community engagement with weekly results reporting | applies to February through September social strategy
SOCIAL MEDIA AUDIT & RECOMMENDATIONS
end product: full audit of current social presence with strategy design elements created how to develop the current social strategy
SOCIAL MEDIA CAMPAIGN AUTOMATION
end product: one full campaign strategy walk through, including development, implementation and results reporting. good for a product or event launch or large sale
DIGITAL PRESENCE AUDIT & RECOMMENDATIONS
end product: business goal clarification, full analysis of applicable social media, website, traffic sources, emails, and digital presence, and strategy implementation recommendations
BRAND STRATEGY DESIGN
end product: brand voice and imagery personification profile, developed through customer data analysis and business values and goals
INTEREST | the state of wanting to know or learn more | aka absorption attentiveness, or regard
INTEREST
FULL SERVICE WEBSITE BUILD
end product: developed, branded 6 page website, complete with 'About Us', "Accessibility", and "Privacy" along with three other customized pages. includes seo, alt text, keyword search, image compression and optimization
3 MONTH WEBSITE MAINTENANCE
end product: three months of site maintenance, ensuring your site stays up to date with current products, events and happenings. ensures seo is maintained, imagery is compressed, site speed is tested, and traffic analysis are reported via monthly remote meeting
1 YEAR WEBSITE FULL SERVICE MAINTENANCE
end product: twelve months of site maintenance, ensuring your site stays up to date with current products, events and happenings. ensures seo is maintained, imagery is compressed, site speed is tested, and traffic analysis are reported via monthly remote meeting
NEWSLETTER MAINTENANCE | 3 MONTHS
end product: three months of approved and automated weekly email newsletters, allowing your consumers to stay updated with current products, events and happenings. includes all copy, and link analysis. results analysis is reported via monthly remote meeting
NEWSLETTER MAINTENANCE | 1 YEAR
end product: twelve months of approved and automated weekly email newsletters, allowing your consumers to stay updated with current products, events and happenings. includes all copy, and link analysis. results analysis is reported via monthly remote meeting
FULL SERVICE PUBLIC RELATIONS | 3 MONTHS
end product: current business goals defined and three campaigns strategized, implemented and automated over three months to see results in goal defined areas. 1-2x monthly results analysis meetings via remote meeting
FULL SERVICE PUBLIC RELATIONS | 1 YEAR
end product: current business goals defined and ten campaigns strategized, implemented and automated over twelve months to see results in goal defined areas. 1-2x monthly results analysis meetings via remote meeting
COMMUNITY MANAGEMENT MAINTENANCE | 3 MONTHS
end product: current company brand voice and goals defined and social engagement completed over the course of three months. works best with a well-defined, in-process social content strategy. community engagement focuses in on engaging with your potential customer base via social media platforms, customer service inquiries, and public relations maintenance via Yelp and other review platforms. monthly results analysis via remote meeting
COMMUNITY MANAGEMENT MAINTENANCE | 1 YEAR
end product: current company brand voice and goals defined and social engagement completed over the course of twelve months. works best with a well-defined, in-process social content strategy. community engagement focuses in on engaging with your potential customer base via social media platforms, customer service inquiries, and public relations maintenance via Yelp and other review platforms. monthly results analysis via remote meeting
BLOG MAINTENANCE | 3 MONTHS
end product: 1 aligned subject-approved article per week for 3 months with monthly results analysis via remote meeting
BLOG MAINTENANCE | 1 YEAR
end product: 1 aligned subject-approved article per week for 12 months with 1-2x monthly results analysis meetings via remote meeting
DESIRE | the strong want of a specific thing or experience| aka aspiration, preference, or craving
DESIRE
CUSTOMER EXPERIENCE MAP & AUDIT
end product: a full demographic and psychographic understanding of your customer funnel illustrating specifically how your customers and potential customers interact with your website and marketing, using site and digital engagement analytics and strategy recommendation
CUSTOMER EXPERIENCE STRATEGY & IMPLEMENTATION
end product: the customer experience strategy and implementation, curated using current goal definition, and the completed experience map & audit. includes strategy automation and results reporting
INFLUENCER RELATIONSHIP MANAGEMENT
end product: goal definition, influencer strategy, campaign design, content development and prompt. influencer statistics, applicable audience research, outreach, agreement negotiation, communication management, and results reporting
OMNI-CHANNEL AUDIT & STRATEGY
end product: digital presence, customer experience, and purchase process audit. goal definition and strategy development to develop greater ease in customer experience via automation, cloud-integrated sales process and overall business agility in customer support. support offered over the course of two virtual results presentation meetings
DELUXE STRATEGY CALL SERIES | FINE TUNING PRODUCT RANGE DEVELOPMENT
end product: sales and customer analysis and product range development strategy. strategy offered over the course of two virtual results presentation meetings
DELUXE STRATEGY CALL | FINE TUNING BUILDING YOUR CUSTOMER'S BASKET
end product: sales and customer analysis and product range development strategy. support offered over the course of two virtual results presentation meetings
VIRTUAL WEBINAR HOSTING | 1 EVENT
end product: defined goals and strategy for full virtual event, social content, event digital presence, promotional strategy implementation and event hosting, co-hosting, directing, or management. rounded out with results analysis and reporting
ACTION | the effort used to complete a process or in pursuit of a specific aim | aka act, deed, or undertaking
ACTION
BLACK FRIDAY PROMOTION STRATEGY & CAMPAIGN
end product: company goals defined, campaign strategy developed, content and copy developed and approved, automated ending with results reporting completed within one week of promotion completion
HOLIDAY STRATEGY TAKE OVER
end product: content and campaign strategy for a single holiday campaign for sales, engagement or awareness development. ex. winter holiday | Christmas, Diwali, Kwanzaa, Passover, Winter Solstice, etc., etc., *or* the full month of December with wintery holiday season implied and no specific religious holidays mentioned. summer holiday, month theme support, etc. * black friday exempt
CONVERSIONS AUDITS & RECOMMENDATIONS
end product: goal definition, conversion analysis, and strategy development. completed across two virtual meetings
DELUXE STRATEGY CALL | FINE TUNING THE SALE AUDIT & RECOMMENDATION
end product: audit of the customer experience of selling process across channels and and strategy recommendation
DELUXE STRATEGY CALL | FINE TUNING THE SELLING PROPOSITION
end product: audit of the business values in process, customer experience, brand recognition and sales process and strategy recommendation
DELUXE STRATEGY CALL | FINE TUNING BUSINESS DEVELOPMENT
end product: audit of the current business, goal definition, and all areas strategy (sales, marketing, brand, public relations, business administration, human resources, employee development, etc.) recommendations for further development
BUILD A CMO | Retained pocket CMO for all business needs, with full service offering, bi-monthly meetings and results reporting
BUILD A CMO
You wear every hat. You're stretched as a founder and business leader. Are you trying to do all the things, and reaching your bandwidth limit?
If you're looking for extra hands on deck to support your brand's external image, develop more sales opportunities, create better, longer-lasting customer relationships, and so much more, you may be ready for the BUILD A CMO service.
Let's hop on a call, get some responsibility off of your plate, and hand off the extra responsibilities to a qualified marketer, on your terms.
You'll get direct, customized support for your business' needs, with a full or partial REIRMEDIA retainer.
To start, schedule a call.
During the call, we'll complete a mastermind chat covering business needs, upcoming goals, and key performance indicators of our project success. We'll see if I'm a good fit for your needs or if I can offer a better solution for you.
I'll devise applicable strategy, an implementation plan, associated deadlines and pricing proposal.
Once implementation is complete, I'll create a results report and our potential for forward movement and further recommendations.
If your decide on a full retainer, results reporting will be complete on a pre-defined schedule based on your business needs.
Services in the retainer can range covering any and all aspects of branded marketing, including but not limited to:
PUBLIC RELATIONS | B2B & B2C outreach, event curation, and webinar creation and hosting.
DIGITAL PRESENCE | Social media, email newsletters, blog, content creation, website development & support, community management, and all aspects automation.
BUSINESS DEVELOPMENT | Customer experience development, customer relationship strategy, customer funnel, brand voice and style development, marketing plan, and overall business auditing.
Once a proposal is decided, pricing will be estimated on a sliding scale and all terms and conditions agreed upon before the start of the retainer.
Limited capacity for retainer clients. If you're interested, and I'm at capacity, my waitlist is available with the completion of a job definition form. Please register your interest for specific holiday promotion, etc., in advance and I'll be sure to have you ready by your specified date, or I can have a trusted contact support you.
A LA CARTE ADD-ONS
Put your business on the right track without breaking the bank
AWARENESS |
HALF VIP DAY |
brand and visual identity optimization call with meeting round up notes
HALF VIP DAY |
accessibility strategy & implementation call with meeting round up notes
branded content creation
growth keyword & hashtag strategy development
INTEREST |
HALF VIP DAY |
customer relations strategy call with meeting round up notes
blog strategy design & implementation
QR code strategy & implementation
DESIRE |
HALF VIP DAY |
'put out the fire' problem and resolution strategy call with meeting round up notes
pop-up event strategy and implementation ideation call
event strategy and implementation call
event planning and management
ACTION |
HALF VIP DAY |
business systems omnichannel optimization call with meeting round up notes
HALF VIP DAY |
customer loyalty strategy call with meeting round up notes
→ social proof
not sure where to start? >>> GET YOUR FREE CALL TODAY